My story
Where it began
Curiosity was always my compass. Growing up between France and Switzerland, I developed an early fascination for human behaviour — what drives people, what moves markets, what makes things click. That interest led me to IE University in Madrid, where I studied Behavioural and Social Sciences with a business focus: consumer psychology, neuromarketing, design thinking, and brand strategy. By the time I graduated in 2022, I had a degree in understanding people — and an itch to apply it in the real world.
What shaped me
Startup life has a way of turning you into a generalist fast. At Lane Digital, I learned how to generate results from nothing — building lead pipelines, running international campaigns, navigating clients across three countries. Then at Sonect, a fintech with global ambitions, I went deeper: from Junior Product Manager to Business Development & Innovation Manager, leading LATAM expansion, launching the Mexico market from scratch, optimising CRM systems, and even translating regulatory requirements across borders. Five years of that environment didn't just give me skills — it gave me instincts.
Where I'm heading
I'm looking for an organisation where individual impact is visible and ownership is real. Not a cog in a machine — a driver of it. I'm drawn to companies with a clear mission, a lean and ambitious team, and the kind of complexity that rewards people who can think strategically and still roll up their sleeves. If you're building something that matters and need someone who can do a bit of everything exceptionally well, I want to be in that room.